In December, I had the chance to present my research at the International Conference on Information Systems (ICIS) in Dublin, Ireland. When it comes to organizational participation (e.g., internal crowdsourcing, open innovation), anonymity becomes increasingly important as it might encourage otherwise reticent employees to speak their (true) mind. However, providing an option for anonymous communication might also affect the way users perceive content. More specifically, in our paper, we ask whether anonymity decreases message persuasiveness. We design an experiment that is based on the intermediating factors perceived social presence, user credibility, and user involvement.
You can find out more and download the paper at http://aisel.aisnet.org/icis2016/HumanBehavior/Presentations/1/.